I turn ambitious brands
I turn ambitious
into unforgettable identities.
brands into
unforgettable
identities.
(WHO AM I)
Hi, I’m Jovana (Yo-va-na), a brand designer with 8+ years of experience. I’ve had the pleasure of working directly with clients, as well as collaborating remotely with design agencies on a wide range of projects across the EU and US markets—everything from understanding the full story and providing strategic insights, to guiding the design journey from concept to final execution.
As an illustrator, I’ve been curated five times on Behance (yay!). I create portraits in a hyperrealistic style combined with a sketch-like allure, inspired by pop culture.
When offline, you’ll find me petting every street cat, listening to podcasts focused on growth and personal development, or blasting rock tunes.
(What I Do)
Logo Design
Brand Identity
Packaging Design
Collateral Design
Art Direction
Portrait Illustrations
(What I Do)
Logo Design
Brand Identity
Packaging Design
Collateral Design
Art Direction
Portrait Illustrations
(What I Do)
Logo Design
Brand Identity
Packaging Design
Collateral Design
Art Direction
Portrait Illustrations
(What I Do)
Logo Design
Brand Identity
Packaging Design
Collateral Design
Art Direction
Portrait Illustrations
(WHy Me)
01. Details Define Excellence
02. Kindness at the Core
03. Design Without Borders
(WHy Me)
01. Details Define Excellence
02. Kindness at the Core
03. Design Without Borders
I believe that the smallest details make the biggest impact. Every curve, color, and pixel is crafted with precision to ensure designs not only look beautiful but function flawlessly.
(WHy Me)
01. Details Define Excellence
02. Kindness at the Core
03. Design Without Borders
I believe that the smallest details make the biggest impact. Every curve, color, and pixel is crafted with precision to ensure designs not only look beautiful but function flawlessly.
(WHy Me)
01. Details Define Excellence
02. Kindness at the Core
03. Design Without Borders
Testimonials
Why Clients
Love Working
with Me
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
Testimonials
Why Clients
Love Working
with Me
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
Testimonials
Why Clients
Love Working with Me
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
"Jovana's work has impressed me from the very beginning, primarily with her professionalism, dedication, and precision, and then with her unique aesthetics that deliver outstanding and one-of-a-kind results. Jovana is one of those designers I can fully rely on when working with, trusting both the process and the choices, as well as the results, which are always top-notch and consistently amaze me."
Bojana Barović
Founder & CEO @ FreeBaby & Co
“Jo is an extremely talented designer, versatile and entrepreneurial. I worked with her in two brand strategy/identity projects; the collaboration and the end result was phenomenal. High quality work and always on time. I’d definitely work with Jo again (and also ask her for one of her amazing hand drawn portraits).”
Nicos Dermintzoglou
Brand Strategist @ TwentyFirstCenturyBrand
“I had the pleasure of working with Jovana on a variety of branding projects, and she has always been the first person who comes to mind when building a team. We often say we hire the safest option, and that was certainly true with her—not just for the quality of her work but also for her reliability, efficiency, and communication skills. Her artistic talent blends seamlessly with a solid design approach and professionalism.”
Emanuele Ricci
Brand Designer @ EMA Design Studio
"It’s not every day you come across a creative professional like Jovana. As a brand designer at Persius Creative, she has been instrumental in defining the visual identity of numerous client brands, ensuring that every detail—from logos to packaging—resonates with the brand’s essence. Jovana’s attention to detail and dedication are second to none. Her willingness to explore new ideas and push boundaries in art direction has consistently elevated projects to the next level. Her keen eye for aesthetics, color, and style ensures that the brands she works on not only look incredible but also translate seamlessly into web experiences."
Arash Nazerpour
Co-Founder @ Persius Creative
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership
Testimonials
Why Clients
Love Working
with Me
“What sets Jovana apart is her rare combination of meticulous attention to detail and refreshing candor. She's a professional who speaks her mind with conviction while maintaining unwavering respect for her clients' vision. She is an extraordinary brand strategist and designer whose leadership and listening skills set her apart. What makes her truly exceptional is her ability to dig deep and identify the core challenges businesses face. Her thoughtfully structured process strikes the perfect balance - providing clear direction while maintaining creative flexibility.”
Aya Williams
Creative Consultant @ Batiste Leadership