Astrospace
(2022)
News and insights from space
Location
Turin, Italy
Industry
Publishing
My role
Art Direction Logo Design Visual Identity
Challenge
With over 50,000 active members and more than 200,000 monthly readers, Astrospace is Italy's premier destination for space enthusiasts. Our challenge was to restyle the existing brand into an accessible, adaptable, and innovative leader on the Italian astronomical scene.
Solution
In collaboration with Emanuele Ricci, I helped redesign Astrospace’s visual identity. The new logo was designed to reflect the brand's forward-thinking attitude, pointing to the sky while keeping a grounded presence. We extended this dynamic contrast across the visual identity, using the same diagonal lines from the logo to create sharp, directional elements. Softer, rounded typography adds a welcoming touch, balancing precision with approachability. To modernize the brand, we refreshed the old, dingy color palette with vibrant, energetic tones that capture the excitement of space exploration.
Astrospace
(2022)
News and insights from space
Location
Turin, Italy
Industry
Publishing
My role
Art Direction Logo Design Visual Identity
Challenge
With over 50,000 active members and more than 200,000 monthly readers, Astrospace is Italy's premier destination for space enthusiasts. Our challenge was to restyle the existing brand into an accessible, adaptable, and innovative leader on the Italian astronomical scene.
Solution
In collaboration with Emanuele Ricci, I helped redesign Astrospace’s visual identity. The new logo was designed to reflect the brand's forward-thinking attitude, pointing to the sky while keeping a grounded presence. We extended this dynamic contrast across the visual identity, using the same diagonal lines from the logo to create sharp, directional elements. Softer, rounded typography adds a welcoming touch, balancing precision with approachability. To modernize the brand, we refreshed the old, dingy color palette with vibrant, energetic tones that capture the excitement of space exploration.
Astrospace
(2022)
News and insights from space
Location
Turin, Italy
Industry
Publishing
My role
Art Direction Logo Design Visual Identity
Challenge
With over 50,000 active members and more than 200,000 monthly readers, Astrospace is Italy's premier destination for space enthusiasts. Our challenge was to restyle the existing brand into an accessible, adaptable, and innovative leader on the Italian astronomical scene.
Solution
In collaboration with Emanuele Ricci, I helped redesign Astrospace’s visual identity. The new logo was designed to reflect the brand's forward-thinking attitude, pointing to the sky while keeping a grounded presence. We extended this dynamic contrast across the visual identity, using the same diagonal lines from the logo to create sharp, directional elements. Softer, rounded typography adds a welcoming touch, balancing precision with approachability. To modernize the brand, we refreshed the old, dingy color palette with vibrant, energetic tones that capture the excitement of space exploration.



























Credits
Creative Direction: Emanuele Ricci Art Direction & Design: Jovana Ranđelović Logo Animation: Laia Ferran Motion: Jay Vu Deck Design: Miloš Dragutinović Copywriting: Will Nicklin