Prime
(2023)
3D Visualization Studio
Location
San Francisco, CA
Industry
Technology
My role
Art Direction Logo Design Visual Identity
Challenge
Prime Studios is a cutting-edge visual creative technology company specializing in high-impact 3D visualization, virtual reality, and digital effects. The objective was to elevate Prime Studios’ brand presence through a full rebrand and website overhaul that would resonate with their elite clientele, and reflect Prime's technical and artistic expertise without overt self-promotion.
Solution
As part of the Persius Creative team, I was responsible for art directing and crafting a brand identity that embodies modernity, precision, and depth. Inspired by themes of intersection, transition, and dual realities, the logo combines geometric shapes with a primary "1" to signify Prime's industry leadership. The website was designed to be both elegant and highly functional, reflecting Prime’s expertise without being overtly boastful. Its layout, combined with a seamless user experience, showcases Prime’s portfolio through high-definition 3D video displays and a visually cohesive design.
Prime
(2023)
3D Visualization Studio
Location
San Francisco, CA
Industry
Technology
My role
Art Direction Logo Design Visual Identity
Challenge
Prime Studios is a cutting-edge visual creative technology company specializing in high-impact 3D visualization, virtual reality, and digital effects. The objective was to elevate Prime Studios’ brand presence through a full rebrand and website overhaul that would resonate with their elite clientele, and reflect Prime's technical and artistic expertise without overt self-promotion.
Solution
As part of the Persius Creative team, I was responsible for art directing and crafting a brand identity that embodies modernity, precision, and depth. Inspired by themes of intersection, transition, and dual realities, the logo combines geometric shapes with a primary "1" to signify Prime's industry leadership. The website was designed to be both elegant and highly functional, reflecting Prime’s expertise without being overtly boastful. Its layout, combined with a seamless user experience, showcases Prime’s portfolio through high-definition 3D video displays and a visually cohesive design.
Prime
(2023)
3D Visualization Studio
Location
San Francisco, CA
Industry
Technology
My role
Art Direction Logo Design Visual Identity
Challenge
Prime Studios is a cutting-edge visual creative technology company specializing in high-impact 3D visualization, virtual reality, and digital effects. The objective was to elevate Prime Studios’ brand presence through a full rebrand and website overhaul that would resonate with their elite clientele, and reflect Prime's technical and artistic expertise without overt self-promotion.
Solution
As part of the Persius Creative team, I was responsible for art directing and crafting a brand identity that embodies modernity, precision, and depth. Inspired by themes of intersection, transition, and dual realities, the logo combines geometric shapes with a primary "1" to signify Prime's industry leadership. The website was designed to be both elegant and highly functional, reflecting Prime’s expertise without being overtly boastful. Its layout, combined with a seamless user experience, showcases Prime’s portfolio through high-definition 3D video displays and a visually cohesive design.




































Credits
Agency: Persius Creative Creative Direction: Shervine Dolatshahi, Arash Nazerpour Art Direction & Design: Jovana Ranđelović UI/UX: Miloš Dragutinović 3D & Motion: Jay Vu Web Development: Persius Creative, Jay Vu