De La Bō
(2022)
Sustainably grown cannabis
Location
San Francisco, CA
Industry
Retail
My role
Art Direction Logo Design Visual Identity Packaging Design
Challenge
De La Bō Cannabis, inspired by the French word celebrating the beauty of life, our planet, nature, and people, is a San Francisco company that distinguishes itself with sustainably sourced cannabis products. The objective was to transition from Fumée to De La Bō, creating a distinctive and impactful identity in the competitive recreational cannabis market. This move aimed to better align with their expanded mission of offering customers the world's finest cannabis products.
Solution
Brought onto the project by Persius Creative, I played a key role in crafting a timeless and exclusive brand identity for De La Bō. Our solution included a carefully designed custom logotype, vintage illustrations, regal colors, and luxurious print finishes. This cohesive branding extended across all audience touchpoints, from the meticulous detail in each pre-roll crutch to the custom-designed packaging, ensuring a premium presentation that reflects the excellence of their products.
De La Bō
(2022)
Sustainably grown cannabis
Location
San Francisco, CA
Industry
Retail
My role
Art Direction Logo Design Visual Identity Packaging Design
Challenge
De La Bō Cannabis, inspired by the French word celebrating the beauty of life, our planet, nature, and people, is a San Francisco company that distinguishes itself with sustainably sourced cannabis products. The objective was to transition from Fumée to De La Bō, creating a distinctive and impactful identity in the competitive recreational cannabis market. This move aimed to better align with their expanded mission of offering customers the world's finest cannabis products.
Solution
Brought onto the project by Persius Creative, I played a key role in crafting a timeless and exclusive brand identity for De La Bō. Our solution included a carefully designed custom logotype, vintage illustrations, regal colors, and luxurious print finishes. This cohesive branding extended across all audience touchpoints, from the meticulous detail in each pre-roll crutch to the custom-designed packaging, ensuring a premium presentation that reflects the excellence of their products.
De La Bō
(2022)
Sustainably grown cannabis
Location
San Francisco, CA
Industry
Retail
My role
Art Direction Logo Design Visual Identity Packaging Design
Challenge
De La Bō Cannabis, inspired by the French word celebrating the beauty of life, our planet, nature, and people, is a San Francisco company that distinguishes itself with sustainably sourced cannabis products. The objective was to transition from Fumée to De La Bō, creating a distinctive and impactful identity in the competitive recreational cannabis market. This move aimed to better align with their expanded mission of offering customers the world's finest cannabis products.
Solution
Brought onto the project by Persius Creative, I played a key role in crafting a timeless and exclusive brand identity for De La Bō. Our solution included a carefully designed custom logotype, vintage illustrations, regal colors, and luxurious print finishes. This cohesive branding extended across all audience touchpoints, from the meticulous detail in each pre-roll crutch to the custom-designed packaging, ensuring a premium presentation that reflects the excellence of their products.
Credits
Agency: Persius Creative Creative Direction: Shervine Dolatshahi, Arash Nazerpour Art Direction & Design: Jovana Ranđelović Crest Illustration: Miloš Milovanović Photography: Mikey Pilero
