Lovell
(2023)
Boutique Corporate Law Firm
Location
Los Angeles, CA
Industry
Professional Services
My role
Art Direction Logo Design Visual Identity Social Media Design Photo Retouching
Challenge
Lovell is a boutique corporate law firm offering outsourced legal solutions for routine contracts. Lovell aimed to refresh their brand identity with a new logo, team imagery, a company video, and a website. The goal was to combine modern design with their core values, of simplicity and approachability, resulting in polished visuals and a streamlined website that embodies expertise and accessibility.
Solution
As part of the Persius Creative team, I led the design direction and executed the visual identity refresh for Lovell. Inspired by their commitment to straightforward success, the diagonal ‘O’ symbolizes the dynamic partnership they cultivate with clients. The website reflects a modern, high-end aesthetic while honoring the brand’s core values of simplicity and approachability. Visitors experience a cohesive brand, with professional photography, a company video, and a compelling narrative. The website features intuitive layouts that guide users through Lovell’s services and expert team.
Lovell
(2023)
Boutique Corporate Law Firm
Location
Los Angeles, CA
Industry
Professional Services
My role
Art Direction Logo Design Visual Identity Social Media Design Photo Retouching
Challenge
Lovell is a boutique corporate law firm offering outsourced legal solutions for routine contracts. Lovell aimed to refresh their brand identity with a new logo, team imagery, a company video, and a website. The goal was to combine modern design with their core values, of simplicity and approachability, resulting in polished visuals and a streamlined website that embodies expertise and accessibility.
Solution
As part of the Persius Creative team, I led the design direction and executed the visual identity refresh for Lovell. Inspired by their commitment to straightforward success, the diagonal ‘O’ symbolizes the dynamic partnership they cultivate with clients. The website reflects a modern, high-end aesthetic while honoring the brand’s core values of simplicity and approachability. Visitors experience a cohesive brand, with professional photography, a company video, and a compelling narrative. The website features intuitive layouts that guide users through Lovell’s services and expert team.
Lovell
(2023)
Boutique Corporate Law Firm
Location
Los Angeles, CA
Industry
Professional Services
My role
Art Direction Logo Design Visual Identity Social Media Design Photo Retouching
Challenge
Lovell is a boutique corporate law firm offering outsourced legal solutions for routine contracts. Lovell aimed to refresh their brand identity with a new logo, team imagery, a company video, and a website. The goal was to combine modern design with their core values, of simplicity and approachability, resulting in polished visuals and a streamlined website that embodies expertise and accessibility.
Solution
As part of the Persius Creative team, I led the design direction and executed the visual identity refresh for Lovell. Inspired by their commitment to straightforward success, the diagonal ‘O’ symbolizes the dynamic partnership they cultivate with clients. The website reflects a modern, high-end aesthetic while honoring the brand’s core values of simplicity and approachability. Visitors experience a cohesive brand, with professional photography, a company video, and a compelling narrative. The website features intuitive layouts that guide users through Lovell’s services and expert team.
Credits
Agency: Persius Creative Creative Direction: Shervine Dolatshahi, Arash Nazerpour Art Direction & Design: Jovana Ranđelović UX/UI: Miloš Dragutinović Web Development: Persius Creative Photography: Mikey Pilero
