Freemama

2022

Natural, pregnancy-safe skincare

Location

Belgrade, Serbia

Industry

Beauty

My role

Art Direction Logo Design Visual Identity Packaging design

Challenge

Freemama is a new line under the Freebaby brand, which is known for its natural, cold-pressed skincare products for babies and children. With Freemama, the goal was to extend the brand’s offerings by creating a line specifically designed for women, especially pregnant women and breastfeeding mothers. The brand needed an identity that was soft, feminine, and minimal, reflecting the purity and simplicity of the clean, natural ingredients.

Solution

I worked closely with the founder, Bojana, to craft an identity that reflects Freemama’s purity and simplicity. The packaging embraces a clean, minimal design—just like the ingredients inside. A soft, soothing palette of pink, blue, and beige brings warmth and calm, while the mix of a plain sans-serif and a typewriter-style font adds a subtle handmade touch, reinforcing the brand’s gentle and nurturing essence.

Freemama

2022

Natural, pregnancy-safe skincare

Location

Belgrade, Serbia

Industry

Beauty

My role

Art Direction Logo Design Visual Identity Packaging design

Challenge

Freemama is a new line under the Freebaby brand, which is known for its natural, cold-pressed skincare products for babies and children. With Freemama, the goal was to extend the brand’s offerings by creating a line specifically designed for women, especially pregnant women and breastfeeding mothers. The brand needed an identity that was soft, feminine, and minimal, reflecting the purity and simplicity of the clean, natural ingredients.

Solution

I worked closely with the founder, Bojana, to craft an identity that reflects Freemama’s purity and simplicity. The packaging embraces a clean, minimal design—just like the ingredients inside. A soft, soothing palette of pink, blue, and beige brings warmth and calm, while the mix of a plain sans-serif and a typewriter-style font adds a subtle handmade touch, reinforcing the brand’s gentle and nurturing essence.

Freemama

2022

Natural, pregnancy-safe skincare

Location

Belgrade, Serbia

Industry

Beauty

My role

Art Direction Logo Design Visual Identity Packaging design

Challenge

Freemama is a new line under the Freebaby brand, which is known for its natural, cold-pressed skincare products for babies and children. With Freemama, the goal was to extend the brand’s offerings by creating a line specifically designed for women, especially pregnant women and breastfeeding mothers. The brand needed an identity that was soft, feminine, and minimal, reflecting the purity and simplicity of the clean, natural ingredients.

Solution

I worked closely with the founder, Bojana, to craft an identity that reflects Freemama’s purity and simplicity. The packaging embraces a clean, minimal design—just like the ingredients inside. A soft, soothing palette of pink, blue, and beige brings warmth and calm, while the mix of a plain sans-serif and a typewriter-style font adds a subtle handmade touch, reinforcing the brand’s gentle and nurturing essence.